Short Case Studies Small Businesses Can Publish
A one-page case study a small business can publish: the problem, what you did, the result, and a link to the service you want to sell.
Content
A case study does not need a film crew. One customer, one problem, and a result you can stand behind is enough. Small businesses can publish that on a single page and link it from the service they want to sell.
Use four short blocks
Write the situation, what you did, the result, and what the reader can do next. Name the trade and the area if the customer agrees. Skip vanity metrics. “Twelve quote requests in six weeks” is more useful than a round follower count. Google’s helpful content guidance rewards pages that help someone decide.
Link the story to the offer
Each case study should point at one service, such as web design or SEO, and that service page should link back. This is part of content, not a separate project you never finish. Topic ideas for the months between case studies are in blog topics you can publish monthly.
Ask permission once
Get a written yes for the name, the numbers, and any photo. Then publish and leave it. If you want the first three written with the service pages, request a quotation.
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