A Three-Email Welcome Series for Small Businesses

Most small lists do not need a long automation. They need three emails that arrive when someone still remembers why they signed up: a confirmation, a plain explanation of the offer, and a reason to reply.

Email one confirms, email two explains, email three invites

Send the first email immediately. Restate what they will receive and how to unsubscribe. The second, a day or two later, should explain who the service is for and who it is not for. The third should ask one question or offer a quote, not a pile of links. In the UK, promotional email still has to follow the ICO rules on electronic mail.

This is the next step after email marketing with a short list.

Point each email at one page

Do not send people to the homepage and hope. Link email two to the service, such as email marketing or local marketing, and email three to the quote form. Match the words to the page so the click does not feel like a different company. That page is usually a job for web design.

Stop after three until the list grows

Add a monthly note only when these three are sending and people are opening them. Track clicks in analytics. If you want the series written and connected to the site, talk to Ayrahs.